Prime Unicorn Index Blog

Data. Insights. Reports. New Funding. Oh my.

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The Part of the Book RIAs Can’t Price

Ask for a trade-in quote on a client’s car and the number comes back in seconds: mileage, condition, what similar models sold for last week. Now ask what the client’s pre-IPO stock options are worth. There’s no comparable answer. The only number on file is the 409A from the company’s

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This Week in the Index- Recent IPOs Take a Beating

Week of July 23 – July 29, 2026 Quick Summary Welcome back to This Week in the Index, where we’ll give a brief overview of what happened this week among Prime Unicorn Index components. Quiet week among primary rounds and secondaries, while Cerebras tumbled into Wednesday’s close. The Prime Unicorn

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This Week in the Index- Freenome Goes Public via SPAC

Week of July 16 – July 22, 2026 Quick Summary Welcome back to This Week in the Index, where we’ll give a brief overview of what happened this week among Prime Unicorn Index components. After delays, Freenome finally sees its public debut. The Prime Unicorn 30 Index is +2.4% week

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The Q3 Reconstitution: Fresh Funding Reshapes the Prime Unicorn 30

Every quarter, the Prime Unicorn Index reconstitutes to reflect the evolving private-market landscape. Using the Index’s rules-based methodology and the latest available pricing data, companies are re-evaluated, re-ranked, added, or removed as their valuations and eligibility change. The Q3 2026 reconstitution took effect on July 15, 2026. Its defining feature

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The Missing Benchmark in the Family Office Portfolio

Imagine valuing your real estate at exactly what you paid for it, and only updating that number the next time you sell. No appraisals, no comps, no updates. Nobody manages property that way, yet that’s exactly how most private company holdings are valued: a mark gets set at a funding

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