Throwback Thursday: Etsy’s Unicorn to IPO Journey
Etsy at a Glance With Valentine’s Day around the corner, shoppers everywhere are searching for gifts that feel thoughtful, personal, and meaningful. While big-box retailers may offer convenience, few platforms capture the spirit of handcrafted connection quite like Etsy. Founded in 2005 in Brooklyn, New York, Etsy was built with a simple but powerful mission: […]
Throwback Thursday: Robinhood
Robinhood at a Glance Robinhood is one of the most influential fintech unicorns of the past decade, reshaping how everyday individuals interact with financial markets. Founded in 2013 by Vlad Tenev and Baiju Bhatt, Robinhood set out with a bold mission: to “democratize finance for all.” At a time when trading stocks often came with […]
Unicorn Spotlight: WHOOP, Inc.
Your Wearable Partner for New Year’s Resolutions Welcome back to Unicorn Spotlight, a series where we highlight standout companies within the Prime Unicorn Index. As we usher in the New Year and reflect on our personal goals, from better sleep to improved fitness to holistic well-being, this edition turns to a company that literally helps […]
Unicorn Spotlight: Breeze Aviation Group
Welcome back to Unicorn Spotlight, a series where we highlight standout companies within the Prime Unicorn Index. Each edition explores what makes these billion-dollar private companies unique, how they reached unicorn status, and why they matter in today’s market. As the holiday season approaches, a time when airports fill up, families reconnect across long distances, […]
Throwback Thursday Highlighting Airbnb, the Home-Sharing Giant
Airbnb at a Glance As the holiday season approaches, a time when calendars are filled with family gatherings, year-end getaways, and New Year celebrations, travel demand reaches its annual peak. Few companies are as closely tied to modern holiday travel as Airbnb, a platform that has reshaped how people find unique places to stay instead […]
Unicorn Spotlight: ezCater
Welcome back to the Unicorn Spotlight, a series where we highlight standout companies within the Prime Unicorn Index. Each edition gives a snapshot of what makes these billion-dollar private companies unique, how they reached their unicorn status, and why they play an important role in today’s market. With the holidays just around the corner, a […]
Throwback Thursday Highlighting Instacart, The Grocery-Delivery Unicorn Turned Decacorn
Instacart at a Glance As we head into the Thanksgiving season, a time when grocery lists grow as fast as guest counts, it’s fitting to spotlight Instacart, a company that helped redefine how millions of households stock up for the holidays. Founded in 2012 by Apoorva Mehta, Instacart launched in San Francisco as an on-demand […]
Carta, Inc: Where Trust Met Its Match
The Rise Carta built itself into an essential tool in the private-markets ecosystem. Founded to manage cap-tables and equity plans for startups and investors, Carta amassed sensitive, private data: investor identities, shareholdings, company valuations, cap tables, and secondary transactions. It became ubiquitous in the venture / startup world. The Fall: Data Misuse & Reputation Risk […]
Throwback Thursday Highlighting Dropbox, the Cloud Collaboration Giant
Today’s Throwback Thursday is highlighting Dropbox, a former unicorn that helped reshape how we work and share files. Dropbox at a Glance Founded in 2007, Dropbox gave us the concept of “the folder in the cloud” with seamless file-syncing across devices. Its freemium model caught on rapidly in both consumer and enterprise markets, turning file […]
Resilience Through Volatility: How the Prime Unicorn 30 Index Nears an All-Time High Despite Market Headwinds
Even amid government uncertainty and broad market weakness, our Prime Unicorn 30 Index continues to demonstrate exceptional resilience, approaching its previous all-time high of 197.45 (set on November 9, 2021) with a recent close of 180.15 on October 8, 2025. This strength underscores how our index remains largely uncorrelated with major benchmarks and offers meaningful […]