JUUL Labs, Inc. Common Shares Down 78.31%

JUUL Labs, Inc. (DBA: JUUL) is a tobacco company that manufactures vaporization products. The company has developed the JUUL vaporizer that has regulated temperature control and uses a JUULpod filled with a proprietary e-liquid formulation that combines glycerol, propylene glycol, natural oils, extracts and flavor, nicotine, and benzoic acid. It is also a component in the Prime Unicorn Index benchmark, the standard bearer for private markets benchmarking.

It raised $1.28 billion in a preferred round in February 2020, which valued the company at approximately $40.4 billion on a post-money valuation basis at a preferred price per share of $307.90. Since it’s last financing, the company has filed three Employee Plan Exemption Notices with the state of California. The last three government filings indicated its common shares were priced at $281.16 per share (March 26, 2019), $74.08 per share (March 5, 2021), and $16.07 per share (May 17, 2023), indicating a 78.31% decrease since its last filing in the value of its common shares that were granted to company executives.

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