Unicorn Spotlight: Breeze Aviation Group
Welcome back to Unicorn Spotlight, a series where we highlight standout companies within the Prime Unicorn Index. Each edition explores what makes these billion-dollar private companies unique, how they reached unicorn status, and why they matter in today’s market. As the holiday season approaches, a time when airports fill up, families reconnect across long distances, […]
Throwback Thursday Highlighting Airbnb, the Home-Sharing Giant
Airbnb at a Glance As the holiday season approaches, a time when calendars are filled with family gatherings, year-end getaways, and New Year celebrations, travel demand reaches its annual peak. Few companies are as closely tied to modern holiday travel as Airbnb, a platform that has reshaped how people find unique places to stay instead […]
Unicorn Spotlight: ezCater
Welcome back to the Unicorn Spotlight, a series where we highlight standout companies within the Prime Unicorn Index. Each edition gives a snapshot of what makes these billion-dollar private companies unique, how they reached their unicorn status, and why they play an important role in today’s market. With the holidays just around the corner, a […]
Throwback Thursday Highlighting Instacart, The Grocery-Delivery Unicorn Turned Decacorn
Instacart at a Glance As we head into the Thanksgiving season, a time when grocery lists grow as fast as guest counts, it’s fitting to spotlight Instacart, a company that helped redefine how millions of households stock up for the holidays. Founded in 2012 by Apoorva Mehta, Instacart launched in San Francisco as an on-demand […]
Carta, Inc: Where Trust Met Its Match
The Rise Carta built itself into an essential tool in the private-markets ecosystem. Founded to manage cap-tables and equity plans for startups and investors, Carta amassed sensitive, private data: investor identities, shareholdings, company valuations, cap tables, and secondary transactions. It became ubiquitous in the venture / startup world. The Fall: Data Misuse & Reputation Risk […]
Throwback Thursday Highlighting Dropbox, the Cloud Collaboration Giant
Today’s Throwback Thursday is highlighting Dropbox, a former unicorn that helped reshape how we work and share files. Dropbox at a Glance Founded in 2007, Dropbox gave us the concept of “the folder in the cloud” with seamless file-syncing across devices. Its freemium model caught on rapidly in both consumer and enterprise markets, turning file […]
Resilience Through Volatility: How the Prime Unicorn 30 Index Nears an All-Time High Despite Market Headwinds
Even amid government uncertainty and broad market weakness, our Prime Unicorn 30 Index continues to demonstrate exceptional resilience, approaching its previous all-time high of 197.45 (set on November 9, 2021) with a recent close of 180.15 on October 8, 2025. This strength underscores how our index remains largely uncorrelated with major benchmarks and offers meaningful […]
Unicorn Spotlight: Cerebras Systems
Welcome to the Unicorn Spotlight, a series where we highlight companies currently in the Prime Unicorn Index. Each post will give a snapshot of what makes these unicorn companies unique, how they achieved billion-dollar status, and why they’re important to watch in today’s market. Cerebras Systems Inc. Overview Founded in 2016, Cerebras Systems Inc. is […]
Breaking News: Ethos Technologies Files for IPO
Ethos Technologies, a next-generation insurtech provider focused on life insurance, has filed with the SEC for an initial public offering (IPO). The company intends to list its Class A common stock on the Nasdaq under the ticker symbol LIFE, joining several peers in the life insurance sector that have gone public in New York this […]
Throwback Thursday: Kicking Off NFL Season with FanDuel’s Rise
Today’s Throwback Thursday: FanDuel With the NFL and college football back in full swing, we’re launching our first-ever Throwback Thursday post—spotlighting a former unicorn that’s now become a game-changing company. First up: FanDuel. FanDuel at a Glance Founded in 2009, FanDuel transformed fantasy sports by pioneering the daily fantasy model. The daily fantasy model lets […]